//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Product information"
~isPartOf:"Schriftenreihe Schwerpunkt Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Herstellermarke"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Product information
Brand
38
Markenartikel
38
Consumer behaviour
31
Konsumentenverhalten
31
Markenimage
10
Brand image
9
Brand management
9
Markenführung
9
USA
7
United States
7
Advertising
3
Advertising effects
3
Beziehungsmarketing
3
Cognition
3
Decision
3
Emotion
3
Entscheidung
3
Kognition
3
Produktinformation
3
Relationship marketing
3
Theorie
3
Theory
3
Werbewirkung
3
Werbung
3
Brand extension
2
Canada
2
Information behaviour
2
Informationsverhalten
2
Kanada
2
Markentransfer
2
Market research
2
Marketing
2
Marktforschung
2
Personality psychology
2
Persönlichkeitspsychologie
2
Product design
2
Produktgestaltung
2
Satisfaction
2
Social behaviour
2
more ...
less ...
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Hochschulschrift
1
Thesis
1
Language
All
English
2
German
1
Author
All
Dempsey, Melanie A.
1
Malaviya, Prashant
1
Mitchell, Andrew A.
1
Schnitzer, Tobias
1
Sternthal, Brian
1
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Schriftenreihe Schwerpunkt Marketing
Food policy : economics planning and politics of food and agriculture
1
Frontiers of business research in China : selected publications from Chinese universities
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Journal of business economics and management
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of international trade & commerce
1
Journal of internet commerce
1
Journal of the Academy of Marketing Science
1
Psychology & marketing
1
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
1
SpringerLink / Bücher
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The influence of implicit attitudes on choice when consumers are confronted with conflicting attribute information
Dempsey, Melanie A.
;
Mitchell, Andrew A.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
4
,
pp. 614-625
Persistent link: https://www.econbiz.de/10008747734
Saved in:
2
Parity product features can enhance or dilute brand evaluation: the influence of goal orientation and presentation format
Malaviya, Prashant
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 112-121
Persistent link: https://www.econbiz.de/10003861093
Saved in:
3
Fehler des Quellengedächtnisses : theoretische Grundlagen und empirische Erkenntnisse
Schnitzer, Tobias
-
2008
Persistent link: https://www.econbiz.de/10003722642
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->