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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Product information"
~subject:"Markentransfer"
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Markentransfer
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
The journal of brand management : an international journal
10
Journal of business research : JBR
7
Brand management ; Vol. 3
4
Journal of the Academy of Marketing Science
4
Gabler Edition Wissenschaft / Marken- und Produktmanagement
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Psychology & marketing
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SpringerLink / Bücher
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The journal of product & brand management
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Fashion branding and communication : core strategies of European luxury brands
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Gabler Edition Wissenschaft / Werbe- und Markenforschung
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Gabler Research
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Journal of business economics and management
2
Journal of consumer behaviour
2
AMS review : official publication of the Academy of Marketing Science
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brands and brand management : contemporary research perspectives
1
Business horizons
1
Discussion paper series / Department of Economics, Columbia University
1
Discussion papers / Institute of Social and Economic Research
1
European Sport management quarterly : ESMQ
1
European research on management and business economics
1
Food policy : economics planning and politics of food and agriculture
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Frontiers of business research in China : selected publications from Chinese universities
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Gabler Edition Wissenschaft
1
Gabler Research / Forum Marketing
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Gabler-Edition Wissenschaft / Marken- und Produktmanagement
1
Handbook on brand and experience management
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
International journal of Indian culture and business management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of trade and global markets
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International journal of wine business research
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International marketing review
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Journal of Indian business research
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Journal of business economics : JBE
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Brand tourists : how non-core users enhance the brand image by eliciting pride
Bellezza, Silvia
;
Keinan, Anat
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
2
,
pp. 397-417
Persistent link: https://www.econbiz.de/10010401128
Saved in:
2
Extending culturally symbolic brands : a blessing or a curse?
Torelli, Carlos J.
;
Ahluwalia, Rohini
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 933-947
Persistent link: https://www.econbiz.de/10009501080
Saved in:
3
The influence of implicit attitudes on choice when consumers are confronted with conflicting attribute information
Dempsey, Melanie A.
;
Mitchell, Andrew A.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
4
,
pp. 614-625
Persistent link: https://www.econbiz.de/10008747734
Saved in:
4
Parity product features can enhance or dilute brand evaluation: the influence of goal orientation and presentation format
Malaviya, Prashant
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 112-121
Persistent link: https://www.econbiz.de/10003861093
Saved in:
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