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person:"King, Stephen"
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Brand
15
Markenartikel
15
Advertising industry
7
Advertising planning
7
Werbeplanung
7
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7
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6
Markenführung
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King, Stephen
Sattler, Henrik
33
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26
De Chernatony, Leslie
26
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26
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14
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14
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14
Sarkar, Juhi Gahlot
14
Veloutsou, Cleopatra
14
Bang, Nguyen
13
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13
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13
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13
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13
Olbrich, Rainer
13
Gierl, Heribert
12
Herrmann, Andreas
12
MacInnis, Deborah J.
12
Trinh, Giang
12
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A master class in brand planning : the timeless works of Stephen King
12
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
TML, the Times management library
1
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ECONIS (ZBW)
15
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1
What is a brand?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 27-40)
.
2007
Persistent link: https://www.econbiz.de/10003578198
Saved in:
2
Strategic development of brands
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 63-67)
.
2007
Persistent link: https://www.econbiz.de/10003578202
Saved in:
3
Improving advertising decisions
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 73-86)
.
2007
Persistent link: https://www.econbiz.de/10003578204
Saved in:
4
Inter-media decisions : implications for agency structure
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 91-104)
.
2007
Persistent link: https://www.econbiz.de/10003578206
Saved in:
5
Setting advertising budgets for lasting effects
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 163-171)
.
2007
Persistent link: https://www.econbiz.de/10003578223
Saved in:
6
Can research evaluate the creative content of advertising?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 179-193)
.
2007
Persistent link: https://www.econbiz.de/10003578232
Saved in:
7
Advertising research for new brands
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 199-208)
.
2007
Persistent link: https://www.econbiz.de/10003578237
Saved in:
8
Applying research to decision making
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 213-225)
.
2007
Persistent link: https://www.econbiz.de/10003578352
Saved in:
9
What makes new brands succeed?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 259-278)
.
2007
Persistent link: https://www.econbiz.de/10003578360
Saved in:
10
New brands : barriers to entry?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 299-306)
.
2007
Persistent link: https://www.econbiz.de/10003578367
Saved in:
11
Has marketing failed, or was it never really tried?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 311-326)
.
2007
Persistent link: https://www.econbiz.de/10003578370
Saved in:
12
Brand building in the 1990s
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 331-339)
.
2007
Persistent link: https://www.econbiz.de/10003578373
Saved in:
13
A master class in brand planning : the timeless works of Stephen King
King, Stephen
-
2007
Persistent link: https://www.econbiz.de/10003504089
Saved in:
14
Brand-building in the 1990s
King, Stephen
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 259-271)
.
2003
Persistent link: https://www.econbiz.de/10001761982
Saved in:
15
Developing new brands
King, Stephen
-
1973
Persistent link: https://www.econbiz.de/10002213696
Saved in:
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