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~subject:"Marktführer"
~type_genre:"Fallstudiensammlung"
~type_genre:"Bibliography included"
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Der Marktführer-Effekt in der Markenbeurteilung : vereinfachte Kaufentscheidungen in Abhängigkeit von Involvement, Markenbewußtsein und Produktwissen
Strebinger, Andreas
-
2001
Persistent link: https://www.econbiz.de/10001579796
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Sources of industrial leadership : studies of seven industries
Mowery, David C.
(
ed.
);
Nelson, Richard R.
(
contributor
)
-
1999
-
1. publ.
Persistent link: https://www.econbiz.de/10001395431
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