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~type_genre:"Bibliografie enthalten"
~type_genre:"Conference paper"
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Search: subject_exact:"Hidden champions"
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Conference proceedings trends in business communication 2016
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Trends in corporate communication based on the example of medium-sized world market leaders from Austria
Jungwirth, Georg
- In:
Conference proceedings trends in business communication 2016
,
(pp. 21-32)
.
2017
Persistent link: https://www.econbiz.de/10011619561
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Der Marktführer-Effekt in der Markenbeurteilung : vereinfachte Kaufentscheidungen in Abhängigkeit von Involvement, Markenbewußtsein und Produktwissen
Strebinger, Andreas
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2001
Persistent link: https://www.econbiz.de/10001579796
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