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isPartOf:"HAW im Dialog : Weidener Diskussionspapiere"
~isPartOf:"Journal of advertising research"
~person:"Reynolds, Thomas J."
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HAW im Dialog : Weidener Diskussionspapiere
Journal of advertising research
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The Strata model predicting advertising effectiveness : a neural-network approach enhances predictability of consumer decision making
Reynolds, Thomas J.
;
Phillips, Joan M.
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 268-280
Persistent link: https://www.econbiz.de/10012118859
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