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Journal of historical research in marketing
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ECONIS (ZBW)
77
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1
Advertising of a national importance the Swedish Advertisers' Association and the institutionalization of Sweden's international advertising 1955-1972
Funke, Michael
- In:
Journal of historical research in marketing
15
(
2023
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014315010
Saved in:
2
The technicians of consumer society : the creation of advertising men and practical advertising knowledge in early twentieth-century Sweden
Rudberg, Elin Åström
;
Husz, Orsi
- In:
Journal of historical research in marketing
15
(
2023
)
2
,
pp. 77-97
Persistent link: https://www.econbiz.de/10014380803
Saved in:
3
Lost archives and found voices : reconstructing the marketing history of medical marijuana in Austria-Hungary
Stojan, Jure
- In:
Journal of historical research in marketing
15
(
2023
)
3
,
pp. 201-221
Persistent link: https://www.econbiz.de/10014456729
Saved in:
4
Advertising as discursive reflections of the political realm : Turkish-Cypriot advertisements between 1940-1974
Yalkin, Cagri
;
Kahveci, Hayriye
;
Uygur, Kubra
- In:
Journal of historical research in marketing
15
(
2023
)
1
,
pp. 25-51
Persistent link: https://www.econbiz.de/10014315013
Saved in:
5
Commodifying ancient cultural heritage : the market evolution of the Parthenon temple
Brokalaki, Zafeirenia
;
Patsiaouras, Georgios
- In:
Journal of historical research in marketing
14
(
2022
)
1
,
pp. 4-23
Persistent link: https://www.econbiz.de/10012880735
Saved in:
6
(En) act your age! : marketing and the marketization of history in young SMEs
Weatherbee, Terrance
;
Sears, Donna
- In:
Journal of historical research in marketing
14
(
2022
)
1
,
pp. 66-89
Persistent link: https://www.econbiz.de/10012880738
Saved in:
7
Marketing the past over the long run : uses of the past in French accounting textbooks : 17th-19th c.
Labardin, Pierre
;
Gervais, Pierre
- In:
Journal of historical research in marketing
14
(
2022
)
1
,
pp. 90-110
Persistent link: https://www.econbiz.de/10012880739
Saved in:
8
The Pirate Archives, William Ready Division of Archives and Research Collections, McMaster University
Long, Christopher
;
Whittle, Bridget
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10013328227
Saved in:
9
Cruising through advertising : cruise ship brochure advertising in the late twentieth century
Cardow, Andrew
- In:
Journal of historical research in marketing
14
(
2022
)
4
,
pp. 401-423
Persistent link: https://www.econbiz.de/10013454221
Saved in:
10
Sources for advertising and marketing history at the McCracken Research Library, Buffalo Bill Center of the West
Witkowski, Terrence H.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 164-178
Persistent link: https://www.econbiz.de/10013329662
Saved in:
11
Historical inclusion and exclusion : New Zealand archives as primary resources for historical research
Kennedy, Ann-Marie
;
Krisjanous, Jayne
;
Welland, Sarah
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 179-195
Persistent link: https://www.econbiz.de/10013329664
Saved in:
12
Exploring British advertising and marketing history through records of The National Archives of the UK
Howells, Katherine Margaret
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10013329666
Saved in:
13
Historical research with Chinese multilateral historical marketing sources
Yan, Qiang
;
Hyman, Michael R.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013329671
Saved in:
14
Digitised historic newspapers as a primary source for marketing historians
Hawkins, Richard A.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 292-302
Persistent link: https://www.econbiz.de/10013329674
Saved in:
15
Forging the nation state : an advertising history of Tata Steel, India
Sreekumar, Hari
;
Pratap, Sankalp
- In:
Journal of historical research in marketing
14
(
2022
)
3
,
pp. 351-373
Persistent link: https://www.econbiz.de/10013329678
Saved in:
16
European sources for advertising and marketing history
Strickland, Jeannette
- In:
Journal of historical research in marketing
14
(
2021
)
2
,
pp. 213-259
Persistent link: https://www.econbiz.de/10013329668
Saved in:
17
The greatest store west of Chicago : Meier & Frank, 1857-1932
Savitt, Ronald
- In:
Journal of historical research in marketing
9
(
2017
)
1
,
pp. 17-33
Persistent link: https://www.econbiz.de/10011697049
Saved in:
18
Origins of sports car marketing : early 20th Century British cycle-cars
Jones, D. G. Brian
;
Richardson, Alan J.
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 329-358
Persistent link: https://www.econbiz.de/10011804987
Saved in:
19
"Don't blame the shopkeeper!!" : food, drink and confectionery advertising and British Government market controls during the Second World War
Hayes, Mick
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 359-385
Persistent link: https://www.econbiz.de/10011804989
Saved in:
20
Modernity in British advertising : selling cocoa and chocolate in the 1930s
French, Michael J.
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 451-466
Persistent link: https://www.econbiz.de/10011804998
Saved in:
21
The history of conspicuous consumption in the United Kingdom : 1945-2000
Patsiaouras, Georgios
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011805002
Saved in:
22
The history of advertising trust archive
Moir, Alistair
;
Read, Eve
;
Towne, Sophie
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 535-542
Persistent link: https://www.econbiz.de/10011805006
Saved in:
23
Australian marketing history
Crawford, Robert
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011626791
Saved in:
24
"It's time" : revolution and evolution in Australian political advertising
White, Leanne
- In:
Journal of historical research in marketing
8
(
2016
)
3
,
pp. 375-395
Persistent link: https://www.econbiz.de/10011626966
Saved in:
25
Department store innovation : David Jones Ltd., Australia, 1876-1915
Miller, Dale
;
Merrilees, Bill
- In:
Journal of historical research in marketing
8
(
2016
)
3
,
pp. 396-415
Persistent link: https://www.econbiz.de/10011626967
Saved in:
26
The Negro marketing dilemma : dominant marketing discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
Saved in:
27
Cold War binaries and the culture of consumption in the late Soviet home
Reid, Susan E.
- In:
Journal of historical research in marketing
8
(
2016
)
1
,
pp. 17-43
Persistent link: https://www.econbiz.de/10011534994
Saved in:
28
"Selling" Europe on free enterprise : advertising, business and the US State Department in the late 1940s
Stole, Inger L.
- In:
Journal of historical research in marketing
8
(
2016
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011535010
Saved in:
29
Cold War consumption and the marketing of childhood in the Soviet Union and the United States, 1950-1960
Peacock, Margaret
- In:
Journal of historical research in marketing
8
(
2016
)
1
,
pp. 83-98
Persistent link: https://www.econbiz.de/10011535037
Saved in:
30
Distinctly un-American : subliminal advertising and the Cold War
Samuel, Lawrence R.
- In:
Journal of historical research in marketing
8
(
2016
)
1
,
pp. 99-119
Persistent link: https://www.econbiz.de/10011535065
Saved in:
31
Cigarette advertising in Cold War Bulgaria
Neuburger, Mary
- In:
Journal of historical research in marketing
8
(
2016
)
1
,
pp. 141-155
Persistent link: https://www.econbiz.de/10011535086
Saved in:
32
Forgotten classics : Advertising in a Free Society, by Ralph Harris and Arthur Seldon (1959)
Pressey, Andrew D.
- In:
Journal of historical research in marketing
8
(
2016
)
1
,
pp. 174-196
Persistent link: https://www.econbiz.de/10011535104
Saved in:
33
Early history and distribution of trade ceramics in Southeast Asia
Witkowski, Terrence H.
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 216-237
Persistent link: https://www.econbiz.de/10011598240
Saved in:
34
The United Fruit Company's tourist business and the creation of the “Golden Caribbean”, 1899-1940
Martin, James W.
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 238-262
Persistent link: https://www.econbiz.de/10011598242
Saved in:
35
Selling empire : a historical perspective on selling foreign products in domestic markets
Moore, Jonathan Allen
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 263-283
Persistent link: https://www.econbiz.de/10011598243
Saved in:
36
Emigration and imperial business : the New Zealand Company brand 1839-1841
Thomas, Patricia A.
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 284-307
Persistent link: https://www.econbiz.de/10011598250
Saved in:
37
Australian marketing history
Crawford, Robert
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10012684297
Saved in:
38
Advertising in Russian periodicals at the turn of the communist era
Sheresheva, Marina Y.
;
Antonov-Ovseenko, Anton A.
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10011376203
Saved in:
39
Marketing and consuming flowers in the Ottoman Empire
Karababa, Eminegül
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 280-292
Persistent link: https://www.econbiz.de/10011376228
Saved in:
40
History as an intangible asset for the Italian fashion business (1950 - 1954)
Belfanti, Carlo
- In:
Journal of historical research in marketing
7
(
2015
)
1
,
pp. 74-90
Persistent link: https://www.econbiz.de/10010530056
Saved in:
41
Between public consumption and private consumption : the commercial revolution and local government in Bologna "the red" (1959 - 1981)
Parisini, Roberto
- In:
Journal of historical research in marketing
7
(
2015
)
1
,
pp. 58-73
Persistent link: https://www.econbiz.de/10010530058
Saved in:
42
Marketing history from below : towards a paradigm shift in marketing historical research
Schwarzkopf, Stefan
- In:
Journal of historical research in marketing
7
(
2015
)
3
,
pp. 295-309
Persistent link: https://www.econbiz.de/10011443054
Saved in:
43
Ethical shopping in late Victorian and Edwardian Britain
Mitchell, Ian
- In:
Journal of historical research in marketing
7
(
2015
)
3
,
pp. 310-329
Persistent link: https://www.econbiz.de/10011443055
Saved in:
44
Written testimony, oral history and retail environments : Australian shopping centers in the 1960s
Bailey, Matthew
- In:
Journal of historical research in marketing
7
(
2015
)
3
,
pp. 356-372
Persistent link: https://www.econbiz.de/10011443081
Saved in:
45
Educational lessons from the past : marketing textbooks during the Age of Enlightenment (16th to 18th Centuries)
Shaw, Eric
- In:
Journal of historical research in marketing
7
(
2015
)
3
,
pp. 389-406
Persistent link: https://www.econbiz.de/10011443088
Saved in:
46
The Complete English Tradesman : business relations, trust, and honesty or "let’s rethink the history of relationship marketing"
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
3
,
pp. 407-422
Persistent link: https://www.econbiz.de/10011443094
Saved in:
47
Marketing history from below : bringing the consumer back in
Schwarzkopf, Stefan
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011443103
Saved in:
48
From basket to shopping bag : retailers' role in the transformation of consumer mobility in Sweden, 1941-1970
Hagberg, Johan
;
Normark, Daniel
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 452-475
Persistent link: https://www.econbiz.de/10011448274
Saved in:
49
Marketing, marketing systems, and the framing of marketing history
Layton, Roger A.
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 549-572
Persistent link: https://www.econbiz.de/10011448296
Saved in:
50
Italian marketing history
Morris, Jonathan
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10010478507
Saved in:
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