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subject:"Tourismusmarketing"
~person:"Kumar, Vikas"
~subject:"Markenführung"
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Tourismusmarketing
Markenführung
Destination management
6
Destinationsmanagement
6
Holiday behaviour
6
Tourism marketing
6
Urlaubsverhalten
6
Beziehungsmarketing
5
Brand image
5
Markenimage
5
Relationship marketing
5
Brand management
4
Personality psychology
2
Persönlichkeitspsychologie
2
Tourism destination
2
Tourism research
2
Tourismusforschung
2
Tourismusregion
2
destination advocacy
2
destination loyalty
2
destination trust
2
tourism research
2
Asia Pacific
1
Credibility
1
Customer satisfaction
1
Destination brand engagement
1
Destination brand experience
1
Destination brand identification
1
Destination loyalty
1
Destination personality
1
Glaubwürdigkeit
1
Kundenzufriedenheit
1
Self-congruity
1
Structural equation model
1
Strukturgleichungsmodell
1
Tourist-destination relationship
1
destination brand advocacy
1
destination brand authenticity
1
destination brand experience
1
destination brand identification
1
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Kumar, Vikas
Han, Heesup
14
Su, LuJun
14
Kozak, Metin
13
Stylidis, Dimitrios
11
Correia, Antónia
10
Huang, Songshan
8
Huang, Yinghua
8
Kastenholz, Elisabeth
8
Neuts, Bart
8
Prayag, Girish
8
Chen, Chun-Chu
7
Fesenmaier, Daniel R.
7
King, Brian
7
Laesser, Christian
7
Law, Chun Hung Roberts
7
Lee, Choong-Ki
7
Lehto, Xinran Y.
7
Nijkamp, Peter
7
Okumus, Fevzi
7
Pearce, Philip
7
Pechlaner, Harald
7
Romão, João
7
Stylos, Nikolaos
7
Wong, IpKin Anthony
7
Cai, Liping A.
6
Carneiro, Maria João
6
Hall, Colin Michael
6
Kim, Seongseop
6
Kock, Florian
6
Leeuwen, Eveline S. van
6
Pulido-Fernández, Juan Ignacio
6
Qu, Hailin
6
Rather, Raouf Ahmad
6
Scott, Noel
6
Sirakaya-Turk, Ercan
6
Beritelli, Pietro
5
Bieger, Thomas
5
Campo, Sara
5
Camprubí, Raquel
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Journal of travel and tourism marketing
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of vacation marketing
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
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1
Building relationship orientation among travelers through destination brand authenticity
Kumar, Vikas
;
Kaushal, Vikrant
;
Kaushik, Arun Kumar
- In:
Journal of vacation marketing
29
(
2023
)
3
,
pp. 331-347
Persistent link: https://www.econbiz.de/10014293847
Saved in:
2
Does experience affect engagement? : role of destination brand engagement in developing brand advocacy and revisit intentions
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 332-346
Persistent link: https://www.econbiz.de/10012289335
Saved in:
3
Destination personality : scale development and validation
Kumar, Vikas
;
Nayak, Jogendra Kumar
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
1
,
pp. 3-25
Persistent link: https://www.econbiz.de/10011912148
Saved in:
4
Destination brand experience and visitor behavior : the mediating role of destination brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
35
(
2018
)
5
,
pp. 649-663
Persistent link: https://www.econbiz.de/10011918035
Saved in:
5
Achieving destination advocacy and destination loyalty through destination brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
34
(
2017
)
9
,
pp. 1247-1260
Persistent link: https://www.econbiz.de/10011759012
Saved in:
6
Examining the role of destination personality and self-congruity in predicting tourist behavior
Kumar, Vikas
- In:
Tourism management perspectives : TMP
20
(
2016
),
pp. 217-227
Persistent link: https://www.econbiz.de/10011619582
Saved in:
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