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~type:"article"
~subject:"Brand management"
~isPartOf:"Advancing insights on brand management"
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Advancing insights on brand management
The journal of brand management : an international journal
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Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
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The holistic vision of brand management
Popoli, Paolo
- In:
Advancing insights on brand management
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(pp. 2-20)
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2017
Persistent link: https://www.econbiz.de/10011854962
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