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~type_genre:"Fallstudie"
~type_genre:"Working Paper"
~subject:"USA"
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1
Branding as a communications strategy : a framework for desired brand identity
Robichaud, François
;
Richelieu, André
;
Kozak, Robert
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 712-734
Persistent link: https://www.econbiz.de/10009576040
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2
Integrating transactional and relational exchange into the study of exchange orientation in customer relationships
Lefaix-Durand, Aurélia
;
Kozak, Robert
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 1003-1025
Persistent link: https://www.econbiz.de/10003902415
Saved in:
3
An analysis of the US distribution system in secondary manufactured wood products
White, Pip
;
Scaramella, Gianni
-
1997
Persistent link: https://www.econbiz.de/10000994344
Saved in:
4
Assessment of BC opportunities in the US mouldings market
Cohen, David H.
;
Tolnai, Stephen
;
Wilson, Bill
-
1997
Persistent link: https://www.econbiz.de/10000994347
Saved in:
5
Precedent and legal argument in US trade policy : do they matter to the political economy of the lumber dispute?
Kalt, Joseph P.
-
1994
Persistent link: https://www.econbiz.de/10000889324
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