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~type_genre:"Fallstudie"
~subject:"United States"
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Branding as a communications strategy : a framework for desired brand identity
Robichaud, François
;
Richelieu, André
;
Kozak, Robert
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 712-734
Persistent link: https://www.econbiz.de/10009576040
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Integrating transactional and relational exchange into the study of exchange orientation in customer relationships
Lefaix-Durand, Aurélia
;
Kozak, Robert
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 1003-1025
Persistent link: https://www.econbiz.de/10003902415
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