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~type_genre:"Article in journal"
~person:"Chan, Kara"
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18
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18
Consumer behaviour
8
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8
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8
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5
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Chan, Kara
Cheung, Stephen Y. L.
25
Tang, Gordon Y. N.
25
Law, Rob
24
Chau, K. W.
23
Ho, Lok-Sang
18
Suen, Wing-chuen
17
Fung, Joseph K. W.
16
Ng, Sek Hong
16
Cheng, Louis T. W.
15
Chong, Terence Tai-Leung
15
McGuinness, Paul B.
15
Song, Haiyan
14
Cheng, T. C. E.
13
Fung, Michael Ka-yiu
13
Law, Chun Hung Roberts
13
Brockman, Paul
12
Ngo, Hang-yue
12
Wong, Wing Keung
12
Chan, Yue-cheong
11
Fung, Hung-gay
11
Prendergast, Gerard P.
11
Schenk, Catherine R.
11
Wong, Siu Kei
11
Yu, Tony Fu-Lai
11
Chung, Dennis Y.
10
Duan, Qiao
10
Guillet, Basak Denizci
10
Lam, Kit-chun
10
Lam, Pun-lee
10
Li, Gang
10
Mushkat, Miron
10
Ng, Linda Fung-yee
10
Birtch, Thomas A.
9
Chiang, Flora F. T.
9
Chou, Win-lin
9
Lai, Lawrence Wai-chung
9
Law, Philip
9
Leung, Sidney
9
Liu, Pak-wai
9
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The journal of consumer marketing
5
Young consumers : insight and ideas for responsible marketers
5
Health marketing quarterly
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International review on public and non-profit marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
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Journal of marketing communications
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ECONIS (ZBW)
18
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1
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
2
Applying regulatory fit theory and cultural values orientation to predict effectiveness of public service advertising appeals
Chan, Kara
;
Shi, Jingyuan
;
Agante, Luisa
;
Opree, Suzanna J.
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 37-51
Persistent link: https://www.econbiz.de/10013168359
Saved in:
3
The effects of life events on the development of materialism and compulsive consumption : a life course study in the United States and Hong Kong
Baker, Andrew M.
;
Chan, Kara
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
1
,
pp. 88-104
Persistent link: https://www.econbiz.de/10012257930
Saved in:
4
Perception of acupuncture among users and nonusers : a qualitative study
Chan, Kara
;
Siu, Judy Yuen-man
;
Fung, Timothy K. F.
- In:
Health marketing quarterly
33
(
2016
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10011460438
Saved in:
5
Attitudes toward acupuncture in Hong Kong
Chan, Kara
;
Tsang, Lennon
;
Fung, Timothy K. F.
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
2
,
pp. 158-174
Persistent link: https://www.econbiz.de/10011375967
Saved in:
6
Impact of celebrity endorsement in advertising on brand image among Chinese adolescents
Chan, Kara
;
Ng, Yu Leung
;
Luk, Edwin K.
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10009768444
Saved in:
7
Perception of green hotels among tourists in Hong Kong : an exploratory study
Han, Xing
;
Chan, Kara
- In:
Services marketing quarterly
34
(
2013
)
4
,
pp. 339-352
Persistent link: https://www.econbiz.de/10010208584
Saved in:
8
Consumers' attitudes toward advertising by medical professionals
Chan, Kara
;
Tsang, Lennon
;
Leung, Vivienne
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 328-334
Persistent link: https://www.econbiz.de/10009788907
Saved in:
9
Advertising to Chinese youth : a study of public service ads in Hong Kong
Chan, Kara
;
Chang, Hao-chieh
- In:
Qualitative market research : an international journal
16
(
2013
)
4
,
pp. 421-435
Persistent link: https://www.econbiz.de/10010127849
Saved in:
10
How Chinese adolescent girls perceive gender roles : a psychographic study
Chan, Kara
;
Ng, Yu Leung
- In:
The journal of consumer marketing
30
(
2013
)
1
,
pp. 50-61
Persistent link: https://www.econbiz.de/10009722350
Saved in:
11
What do adolescent girls learn about gender roles from advertising images?
Chan, Kara
;
Ng, Yu Leung
;
Williams, Russell B.
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
4
,
pp. 357-366
Persistent link: https://www.econbiz.de/10009689301
Saved in:
12
Attributes of young consumers' favorite retail shops : a qualitative study
Yip, Toby C. Y.
;
Chan, Kara
;
Poon, Evon
- In:
The journal of consumer marketing
29
(
2012
)
7
,
pp. 545-552
Persistent link: https://www.econbiz.de/10009681477
Saved in:
13
Segmentation of Chinese adolescent girls using gender roles and ideal female images
Chan, Kara
;
Ng, Yu Leung
- In:
The journal of consumer marketing
29
(
2012
)
7
,
pp. 521-531
Persistent link: https://www.econbiz.de/10009681489
Saved in:
14
The role of socializing agents in communicating healthy eating to adolescents : a cross-cultural study
Chan, Kara
;
Prendergast, Gerard P.
;
Grønhøj, Alice
; …
- In:
Journal of international consumer marketing
23
(
2011
)
1
,
pp. 59-74
Persistent link: https://www.econbiz.de/10008858057
Saved in:
15
Tween girls' perception of gender roles and gender identities : a qualitative study
Chan, Kara
;
Tufte, Birgitte
;
Cappello, Gianna
; …
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10009011424
Saved in:
16
Danish and Chinese adolescents' perceptions of healthy eating and attitudes toward regulatory measures
Chan, Kara
;
Prendergast, Gerard P.
;
Grønhøj, Alice
; …
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
3
,
pp. 216-228
Persistent link: https://www.econbiz.de/10009349760
Saved in:
17
Promote healthy eating among adolescents : a Hong Kong study
Chan, Kara
;
Tsang, Lennon
- In:
The journal of consumer marketing
28
(
2011
)
5
,
pp. 354-362
Persistent link: https://www.econbiz.de/10009272086
Saved in:
18
The tweens market and responses to advertising in Denmark and Hong Kong
Andersen, Lars P.
;
Tufle, Birgitte
;
Rasmussen, Jeanette
; …
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
3
,
pp. 189-200
Persistent link: https://www.econbiz.de/10003772944
Saved in:
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