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~isPartOf:"Journal of vacation marketing : an international journal"
~source:"econis"
~type_genre:"Case study"
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Journal of vacation marketing : an international journal
International journal of hospitality management
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Harvard-Business-Manager : das Wissen der Besten
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Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
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Hotel restaurant co-branding : the relationship of perceived brand fit with intention to purchase
Ashton, Ann Suwaree
;
Scott, Noel
- In:
Journal of vacation marketing : an international journal
17
(
2011
)
4
,
pp. 275-285
Persistent link: https://www.econbiz.de/10009380741
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