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person:"Roulin, Nicolas"
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B-to-B-Marketing
3
Benutzerschnittstelle
3
Business-to-business marketing
3
User interface
3
Website
3
Advertising
1
Advertising effects
1
Beziehungsmarketing
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E-commerce
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Roulin, Nicolas
Yamamoto, Yoshikazu
4
Evgeniou, Theodoros
3
Gudigantala, Naveen
3
Jones, Donald R.
3
Lee, Younghwa
3
Liechty, Molly
3
Madhavan, Poornima
3
Nakano, Junji
3
Schenk, Michael
3
Song, Jaeki
3
Usunier, Jean-Claude
3
Zhang, Kaifu
3
Abed, Mourad
2
Atahan, Pelin
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Bharati, Pratyush
2
Brand, Matthias
2
Böszörmenyi, Laszlo
2
Casaló, Luis V.
2
Chan, Alan H. S.
2
Chaudhury, Abhijit
2
Chen, Andrew N. K.
2
Coursaris, Constantinos K.
2
Dellaert, Benedict G. C.
2
Ferrucci, Filomena
2
Funk, Jeffrey L.
2
Guinalíu, Miguel
2
Gundelsweiler, Fredrik
2
Haller, Heiko
2
Homocianu, Daniel
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Häubl, Gerald
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Im, Hyunjoo
2
Ivens, Björn Sven
2
Karim, Shuaib
2
Kirisci, Pierre T.
2
Korgaonkar, Pradeep
2
Lackner, Maximilian
2
Lee, Su-fang
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International journal of electronic commerce : IJEC
1
Journal of business communication : JBC
1
Working papers / Université de Lausanne, Faculté des Hautes Etudes Commerciales, Institut de Recherche en Management
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ECONIS (ZBW)
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The influence of high- and low-context communication styles on the design, content, and language of business-to-business web sites
Usunier, Jean-Claude
;
Roulin, Nicolas
- In:
Journal of business communication : JBC
47
(
2010
)
2
,
pp. 189-227
Persistent link: https://www.econbiz.de/10003970384
Saved in:
2
Cultural, national, and industry-level differences in B2B web site design and content
Usunier, Jean-Claude
;
Roulin, Nicolas
;
Ivens, Björn Sven
- In:
International journal of electronic commerce : IJEC
14
(
2009/10
)
2
,
pp. 41-87
Persistent link: https://www.econbiz.de/10003928869
Saved in:
3
B2B web sites : advertising or relationship development?
Usunier, Jean-Claude
;
Ivens, Björn Sven
;
Roulin, Nicolas
-
2008
Persistent link: https://www.econbiz.de/10008799158
Saved in:
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