//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Humanarzneimittel"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Arzneimittel
9
Pharmaceuticals
9
Direct marketing
6
Direktmarketing
6
Advertising effects
5
Werbewirkung
5
USA
4
United States
4
Consumer behaviour
3
Konsumentenverhalten
3
1992-2001
1
Advertising
1
Comparison
1
Direct-to-consumer
1
Emotion
1
Erfolgsfaktor
1
Estimation
1
Ethics
1
Ethik
1
Fernsehwerbung
1
Großbritannien
1
Information value
1
Informationswert
1
Koreaner
1
Koreans
1
Patienten
1
Patients
1
Pharmaceutical industry
1
Pharmaindustrie
1
Print advertising
1
Printwerbung
1
Schätzung
1
Success factor
1
Television advertising
1
Theorie
1
Theory
1
United Kingdom
1
Vergleich
1
Weiße
1
Welfare analysis
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Betts, Kevin R.
1
Chang, Chun-Tuan
1
Davis, Christine N.
1
DeLorme, Denise E.
1
Dutta, Shantanu
1
Hausman, Angela
1
Huh, Jisu
1
Janakiraman, Ramkumar
1
Johnson, Mihaela
1
Jordan, Alyssa
1
Kelly, Bridget J.
1
Kim, Junga
1
Mukherji, Prokriti
1
O'Donoghue, Amie C.
1
Palihawadana, Dayananda
1
Paquin, Ryan S.
1
Pashupati, Kartik
1
Rajiv, Surendra
1
Reast, Jon
1
Reid, Leonard N.
1
Shabbir, Haseeb
1
Till, Brian D.
1
Williams, Peyton
1
Wilson, Rick T.
1
Yuan, Sheng
1
more ...
less ...
Published in...
All
Journal of advertising research
NBER working paper series
337
NBER Working Paper
263
Working paper / National Bureau of Economic Research, Inc.
258
Journal of health economics
118
The European journal of health economics : HEPAC ; health economics in prevention and care
111
Health economics
109
International journal of pharmaceutical and healthcare marketing : IJPHM
79
Discussion paper series / IZA
63
Health affairs : at the intersection of health, health care, and policy
63
CESifo working papers
57
Health marketing quarterly
51
Research paper
49
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
46
Discussion papers / CEPR
36
Health economics review
33
Working paper
30
Applied economics
29
IZA Discussion Paper
29
Management science : journal of the Institute for Operations Research and the Management Sciences
29
Journal of pharmaceutical finance, economics & policy
28
The European journal of health economics
28
Research policy : policy, management and economic studies of science, technology and innovation
27
International journal of health economics and management
26
International journal of the economics of business
26
Journal of illicit economies and development : JIED
24
Journal of research in pharmaceutical economics
23
Applied economics letters
22
International journal of industrial organization
22
The American economic review
22
Economics letters
21
European journal of operational research : EJOR
21
Research papers / South Centre
21
American economic journal : a journal of the American Economic Association
20
Forum for health economics & policy : an evolving collection of symposia on important health care issues
20
Journal of economic behavior & organization : JEBO
20
Health care management science
18
The journal of law & economics
18
Allokation im marktwirtschaftlichen System
17
CESifo Working Paper Series
17
Discussion paper / Centre for Economic Policy Research
17
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Superimposed text size and contrast effects in DTC TV advertising : which presentation format is best for Rx drug messaging to consumers?
Paquin, Ryan S.
;
O'Donoghue, Amie C.
;
Kelly, Bridget J.
; …
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 178-191
Persistent link: https://www.econbiz.de/10012643004
Saved in:
2
How direct-to-consumer advertising for prescription drugs affects consumers' welfare : a natural experiment tests the impact of FDA legislation
Mukherji, Prokriti
;
Janakiraman, Ramkumar
;
Dutta, Shantanu
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 94-108
Persistent link: https://www.econbiz.de/10011707663
Saved in:
3
Do Korean-Americans view drug advertisements differently than non-Hispanic White Americans? : perceptions of direct-to-consumer media ; how useful is the information they convey?
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
;
Kim, Junga
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 332-345
Persistent link: https://www.econbiz.de/10010419809
Saved in:
4
Beavers, bubbles, bees, and moths : an examination of animated spokescharacters in DTC prescription-drug advertisements and websites
Pashupati, Kartik
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 373-393
Persistent link: https://www.econbiz.de/10003900868
Saved in:
5
The ethical aspects of direct to consumer advertising of prescription drugs in the United Kingdom: physician versus consumer views
Reast, Jon
;
Palihawadana, Dayananda
;
Shabbir, Haseeb
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 450-464
Persistent link: https://www.econbiz.de/10003768854
Saved in:
6
Public responses to direct-to-consumer advertising of prescription drugs
Yuan, Sheng
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 30-41
Persistent link: https://www.econbiz.de/10003688972
Saved in:
7
Direct-to-consumer advertising and its effect on prescription requests
Hausman, Angela
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 42-56
Persistent link: https://www.econbiz.de/10003688974
Saved in:
8
Interactive effects of message framing, product perceived risk, and mood : the case of travel healthcare product advertising
Chang, Chun-Tuan
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 51-65
Persistent link: https://www.econbiz.de/10003609579
Saved in:
9
Direct-to-consumer pharmaceutical advertising : building and testing a model for advertising effectiveness
Wilson, Rick T.
;
Till, Brian D.
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 270-282
Persistent link: https://www.econbiz.de/10003611006
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->