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person:"Kopp, Friedrich"
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Search: subject_exact:"Humor"
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Humor
11
Advertising
8
Werbung
7
Advertising effects
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6
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3
Konsumentenverhalten
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Meta-analysis
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advertising
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humor
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Kopp, Friedrich
Eisend, Martin
Yoon, Hye Jin
14
Schwarz, Gerhard
8
Gulas, Charles S.
7
Hakelmacher, Sebastian
7
Oikarinen, Eeva-Liisa
7
Weinberger, Marc G.
7
McGraw, A. Peter
5
Schwarz, Uta
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Warren, Caleb
5
Gkorezis, Panagiotis
4
Hoffmann, Stefan
4
Kobel, Sarah
4
Wang, Valerie Lynette
4
Wang, Yong Jian
4
Bauman, Yoram
3
Beck, Hanno
3
Crawford, Heather J.
3
Cruthirds, Kevin W.
3
Friedman, Hershey H.
3
Friedman, Linda Weiser
3
Gregory, Gary D.
3
Grégoire, Yany
3
Hatzithomas, Leonidas
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Klein, Grady
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Kumar, Piyush
3
Mayer, James
3
Robert, Christopher
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Aguilar Guillén, José Víctor
2
Ayoun, Baker
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Berger, Peter L.
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Bernhardt, Wolfgang
2
Berthon, Pierre R.
2
Bitterly, T. Bradford
2
Blackford, Benjamin J.
2
Bonus, Holger
2
Boutsouki, Christina
2
Bouwmeester, Onno
2
Béal, Mathieu
2
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International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of the Academy of Marketing Science
1
Marketing Letters
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
10
RePEc
1
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1
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
2
Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar
;
Eisend, Martin
;
Bayón, Tomás
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
Saved in:
3
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
4
Explaining the use and effects of humour in advertising : an evolutionary perspective
Eisend, Martin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 526-547
Persistent link: https://www.econbiz.de/10011882028
Saved in:
5
Gender roles and humor in advertising : the occurrence of stereotyping in humorous and nonhumorous advertising and its consequences for advertising effectiveness
Eisend, Martin
;
Plagemann, Julia
;
Sollwedel, Julia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 256-273
Persistent link: https://www.econbiz.de/10010408864
Saved in:
6
Effects of fear-arousing and humorous appeals in social marketing advertising : the moderating role of prior attitude toward the advertised behavior
Jäger, Tilmann
;
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 125-134
Persistent link: https://www.econbiz.de/10009770258
Saved in:
7
How humor in advertising works: A meta-analytic test of alternative models
Eisend, Martin
- In:
Marketing Letters
22
(
2011
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10009150348
Saved in:
8
How humor in advertising works : a meta-analytic test of alternative models
Eisend, Martin
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10009160251
Saved in:
9
A meta-analysis of humor in advertising
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 191-203
Persistent link: https://www.econbiz.de/10003851358
Saved in:
10
Bosse : wie Frauen in Top-Etagen ticken ; eine Betriebsanleitung
Kopp, Friedrich
-
2008
Persistent link: https://www.econbiz.de/10003702048
Saved in:
11
Bosse : wie Männer in Top-Etagen ticken ; eine Betriebsanleitung
Kopp, Friedrich
-
2008
Persistent link: https://www.econbiz.de/10003702049
Saved in:
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