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person:"Beristain, Jose Juan"
~person:"Chang, Hsiu-hui"
~type_genre:"Aufsatz in Zeitschrift"
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Hypermarket
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Brand image
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Beristain, Jose Juan
Chang, Hsiu-hui
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Journal of retailing and consumer services
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The service industries journal
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ECONIS (ZBW)
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The effects of shopping value on retail outcomes : a comparison between department stores and hypermarkets
Chang, Hsiu-hui
;
Fang, Wenchang
- In:
The service industries journal
32
(
2012
)
14
,
pp. 2249-2263
Persistent link: https://www.econbiz.de/10009620190
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2
The relationship between store image and store brand equity : a conceptual framework and evidence from hypermarkets
Beristain, Jose Juan
;
Zorilla, Pilar
- In:
Journal of retailing and consumer services
18
(
2011
)
6
,
pp. 562-574
Persistent link: https://www.econbiz.de/10009375615
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