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~subject:"Brand image"
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Strong brands, strong relationships
2
The journal of brand management : an international journal
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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How consumers respond to cute products
Wang, TingTing
;
Mukhopadhyay, Anirban
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 149-167)
.
2016
Persistent link: https://www.econbiz.de/10011593195
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Befriending Mr. Clean : the role of anthropomorphism in consumer-brand relationships
Wan, Jing
;
Aggarwal, Pankaj
- In:
Strong brands, strong relationships
,
(pp. 119-134)
.
2015
Persistent link: https://www.econbiz.de/10011313052
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Anthropomorphism and consumer-brand relationships : a cross-cultural analysis
Kaur Ghuman, Mandeep
;
Huang, Li
;
Madden, Thomas Justin
; …
- In:
Strong brands, strong relationships
,
(pp. 135-148)
.
2015
Persistent link: https://www.econbiz.de/10011313577
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You're so loveble : anthropomorphism and brand love
Rauschnabel, Philipp A.
;
Ahuvia, Aaron C.
- In:
The journal of brand management : an international journal
21
(
2014
)
5
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pp. 372-395
Persistent link: https://www.econbiz.de/10010410667
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