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person:"Brömmling, Ulrich F."
~person:"Bruhn, Manfred"
~subject:"Advertising planning"
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Advertising planning
Public relations
69
Öffentlichkeitsarbeit
69
Marketing management
39
Marketingmanagement
39
Deutschland
36
Germany
36
Unternehmen
23
Kommunikation
21
Communication
19
Internal communication
19
Interne Kommunikation
19
Advertising
18
Werbung
18
Theorie
16
Theory
16
Erfolgsfaktor
13
Kommunikationspolitik
13
Success factor
13
Nonprofit organization
11
Nonprofit-Organisation
11
Marketing
10
Integriertes Management
9
Sponsoring
9
Sponsorship
9
Strategisches Management
9
Betriebswirtschaftslehre
5
Brand management
5
Business economics
5
Controlling
5
Management control
5
Markenführung
5
Beziehungsmarketing
4
Innerbetriebliche Kommunikation
4
Kommunikationsstrategie
4
Relationship marketing
4
Culture
2
Deutschsprachiger Raum
2
German-speaking countries
2
Kommunikations-Mix
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Brömmling, Ulrich F.
Bruhn, Manfred
Allard, M. June
2
Dams, Colja M.
2
Lies, Jan
2
Luppold, Stefan
2
Bokermann, Ingo
1
Bürker, Michael
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Cornwell, T. Bettina
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Donavan, D. Todd
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Drennan, Judy C.
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Ebert, Helmut
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Esch, Franz-Rudolf
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Gysel, Sascha
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Hannan, Jason
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Heinze, Jana
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Huck, Simone
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Jin, Hyun Seung
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Kastner, Sonja
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Konerding, Klaus-Peter
1
Koschnick, Wolfgang J.
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Krieger, Kai Harald
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Langendorf, Marc
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Langendorf, Monika
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Leidman, Mary Beth
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McKeague, Matthew
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Michelis, Daniel
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Müller, Marion G.
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Pepels, Werner
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Piwinger, Manfred
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Rosengren, Sara
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Schneider, Helmut
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Strödter, Kristina
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
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ECONIS (ZBW)
2
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Mediawerbung
Bruhn, Manfred
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 45-66)
.
2009
Persistent link: https://www.econbiz.de/10003765977
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2
Planung einer integrierten Kommunikation
Bruhn, Manfred
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 435-457)
.
2009
Persistent link: https://www.econbiz.de/10003766089
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