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~person:"Hem, Leif E."
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Brand extension
5
Markentransfer
5
Brand management
4
Markenführung
4
Brand image
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenimage
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Norway
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Electronic Commerce
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Evaluation
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Hem, Leif E.
Völckner, Franziska
12
Sattler, Henrik
11
Backhaus, Christof
10
Boisvert, Jean
10
Keller, Kevin Lane
10
Huber, Frank
9
Dreisbach, Jan
8
Schnöring, Marc
8
Woisetschläger, David
7
Phau, Ian
6
Pina, José M.
6
Bravo, Rafael
5
Burmann, Christoph
5
Dens, Nathalie
5
Dwivedi, Abhishek
5
Merrilees, Bill
5
Meyer, Frederik
5
Milberg, Sandra J.
5
Moorthy, Sridhar
5
Pelsmacker, Patrick de
5
Sichtmann, Christina
5
Walsh, Patrick
5
Wiedmann, Klaus-Peter
5
Hennig-Thurau, Thorsten
4
Iversen, Nina M.
4
John, Deborah Roedder
4
Monga, Alokparna Basu
4
Park, C. Whan
4
Ringle, Christian M.
4
Aaker, David A.
3
Baumgarth, Carsten
3
Baumüller, Nicole
3
Bei, Lien-ti
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Bierwirth, Andreas
3
Caravella, Mary
3
Carrillat, François A.
3
Cobbs, Joe
3
Dall'Olmo Riley, Francesca
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Dawar, Niraj
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European journal of marketing : EJM
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Trends in e-business, e-services, and e-commerce : impact of technology on goods, services, and business transactions
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ECONIS (ZBW)
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1
Online brand expansion towards the offline setting : which way to go?
Bravo, Rafael
;
Hem, Leif E.
;
Pina, José M.
- In:
Trends in e-business, e-services, and e-commerce : …
,
(pp. 69-89)
.
2014
Persistent link: https://www.econbiz.de/10010236837
Saved in:
2
From online to offline through brand extensions and alliances
Bravo, Rafael
;
Hem, Leif E.
;
Pina, José M.
- In:
International journal of e-business research : an …
8
(
2012
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10009505551
Saved in:
3
Reciprocal transfer effects for brand extensions of global or local origin : evidence from Norway
Iversen, Nina M.
;
Hem, Leif E.
- In:
International marketing review
28
(
2011
)
4
,
pp. 365-411
Persistent link: https://www.econbiz.de/10009305324
Saved in:
4
Brand extension strategies : perceived fit, brand type, and culture influences
Buil, Isabel
;
De Chernatony, Leslie
;
Hem, Leif E.
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1300-1324
Persistent link: https://www.econbiz.de/10009525792
Saved in:
5
Effects of different types of perceived similarity and subjective knowledge in evaluations of brand extensions
Hem, Leif E.
;
Iversen, Nina M.
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
6
,
pp. 797-818
Persistent link: https://www.econbiz.de/10003909401
Saved in:
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