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~person:"Huber, Frank"
~person:"Ringle, Christian M."
~subject:"Konsumgütermarkt"
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Konsumgütermarkt
Brand extension
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Markentransfer
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Brand management
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Imagetransfer
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Markenführung
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Deutschland
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Germany
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International market entry
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Huber, Frank
Ringle, Christian M.
Huber, Jan-Alexander
2
Meyer, Frederik
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Vogel, Johannes
1
Zimmermann, Julia
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Reihe: Marketing
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Reihe: Marketing : MAR
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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1
Co-Branding als Konzept zur Stärkung von Marken : eine empirische Analyse im Konsumgütermarkt
Huber, Frank
;
Meyer, Frederik
;
Vogel, Johannes
; …
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003838700
Saved in:
2
Co-Branding als Konzept zur Stärkung von Marken : eine empirische Analyse im Konsumgütermarkt
Huber, Frank
(
contributor
)
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004953274
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