//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"John, Deborah Roedder"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Imagetransfer"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand extension
4
Markentransfer
4
Consumer behaviour
3
Konsumentenverhalten
3
Brand management
2
Cultural identity
2
Kulturelle Identität
2
Markenführung
2
Brand
1
Brand Measurement
1
Brand extensions
1
Brand image
1
International marketing
1
Internationales Marketing
1
Markenartikel
1
Markenimage
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
1
Book section
1
Language
All
English
4
Author
All
John, Deborah Roedder
Völckner, Franziska
12
Sattler, Henrik
11
Backhaus, Christof
10
Boisvert, Jean
10
Keller, Kevin Lane
10
Huber, Frank
9
Dreisbach, Jan
8
Schnöring, Marc
8
Woisetschläger, David
7
Phau, Ian
6
Pina, José M.
6
Bravo, Rafael
5
Burmann, Christoph
5
Dens, Nathalie
5
Dwivedi, Abhishek
5
Hem, Leif E.
5
Merrilees, Bill
5
Meyer, Frederik
5
Milberg, Sandra J.
5
Moorthy, Sridhar
5
Pelsmacker, Patrick de
5
Sichtmann, Christina
5
Walsh, Patrick
5
Wiedmann, Klaus-Peter
5
Gürhan-Canli, Zeynep
4
Hennig-Thurau, Thorsten
4
Iversen, Nina M.
4
Monga, Alokparna Basu
4
Park, C. Whan
4
Ringle, Christian M.
4
Aaker, David A.
3
Baumgarth, Carsten
3
Baumüller, Nicole
3
Bei, Lien-ti
3
Bierwirth, Andreas
3
Caravella, Mary
3
Carrillat, François A.
3
Cobbs, Joe
3
Dall'Olmo Riley, Francesca
3
more ...
less ...
Published in...
All
AMS review : official publication of the Academy of Marketing Science
1
Handbook of brand relationships
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer-based strategic brand management : past progress and future challenges
John, Deborah Roedder
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 17-22
Persistent link: https://www.econbiz.de/10011741472
Saved in:
2
What makes brands elastic? : the influence of brand concept and styles of thinking on brand extension evaluation
Monga, Alokparna Basu
;
John, Deborah Roedder
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 80-92
Persistent link: https://www.econbiz.de/10008822088
Saved in:
3
Understanding cultural differences in brand extension evaluation : the influence of analytic versus holistic thinking
Monga, Alokparna Basu
;
John, Deborah Roedder
- In:
Handbook of brand relationships
,
(pp. 247-266)
.
2009
Persistent link: https://www.econbiz.de/10003915618
Saved in:
4
Consumer response to brand extensions: construal level as a moderator of the importance of perceived fit
Kim, Hakkyun
;
John, Deborah Roedder
- In:
Journal of consumer psychology : JCP : the official …
18
(
2008
)
2
,
pp. 116-126
Persistent link: https://www.econbiz.de/10003717543
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->