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~person:"Monga, Alokparna Basu"
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Monga, Alokparna Basu
Völckner, Franziska
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Sattler, Henrik
11
Backhaus, Christof
10
Boisvert, Jean
10
Keller, Kevin Lane
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Huber, Frank
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Moorthy, Sridhar
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ECONIS (ZBW)
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1
How life-role transitions shape consumer responses to brand extensions
Su, Lei
;
Monga, Alokparna Basu
;
Jiang, Yuwei
- In:
Journal of marketing research
58
(
2021
)
3
,
pp. 579-594
Persistent link: https://www.econbiz.de/10012521455
Saved in:
2
The influence of mating mind-sets on brand extension evaluation
Monga, Alokparna Basu
;
Gürhan-Canli, Zeynep
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 581-593
Persistent link: https://www.econbiz.de/10009580801
Saved in:
3
What makes brands elastic? : the influence of brand concept and styles of thinking on brand extension evaluation
Monga, Alokparna Basu
;
John, Deborah Roedder
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 80-92
Persistent link: https://www.econbiz.de/10008822088
Saved in:
4
Understanding cultural differences in brand extension evaluation : the influence of analytic versus holistic thinking
Monga, Alokparna Basu
;
John, Deborah Roedder
- In:
Handbook of brand relationships
,
(pp. 247-266)
.
2009
Persistent link: https://www.econbiz.de/10003915618
Saved in:
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