//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Vogel, Johannes"
~subject:"Empirical method"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Imagetransfer"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Empirical method
Imagetransfer
3
Markenpolitik
3
Strategische Allianz
3
Brand extension
2
Brand management
2
Deutschland
2
Empirische Methode
2
Germany
2
Markenführung
2
Markentransfer
2
Strategic alliance
2
Consumer goods marketing
1
Konsumgütermarketing
1
Konsumgütermarkt
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Language
All
German
2
Author
All
Vogel, Johannes
Huber, Frank
2
Baumgarth, Carsten
1
Gierl, Heribert
1
Klein, Maren
1
Meyer, Frederik
1
Morgan, Neil A.
1
Ostruk, Lyudmyla
1
Plantsch, Michael
1
Rego, Lopo L.
1
Sichtmann, Christina
1
Wachendorf, Frank
1
Wiles, Michael A.
1
Zimmermann, Julia
1
more ...
less ...
Published in...
All
Reihe: Marketing : MAR
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Co-Branding als Konzept zur Stärkung von Marken : eine empirische Analyse im Konsumgütermarkt
Huber, Frank
;
Meyer, Frederik
;
Vogel, Johannes
; …
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003838700
Saved in:
2
Co-Branding : Markenstrategie der Zukunft ; eine empirische Studie der Markeneffekte beim Co-Branding
Vogel, Johannes
;
Huber, Frank
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003566255
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->