//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand extensions"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Imagetransfer"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand extensions
Brand extension
7
Markentransfer
7
Brand management
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenführung
5
Brand image
2
Construal level
2
Fit
2
Markenimage
2
Beziehungsmarketing
1
Brand
1
Brand identity
1
Brand loyalty
1
Brand portfolio
1
Brand strategy
1
Cognition
1
Cultural identity
1
Culture
1
Dienstleistungsmarketing
1
Dienstleistungsqualität
1
Disgust
1
Emotion
1
Erfolgsfaktor
1
Happiness
1
Kognition
1
Kulturelle Identität
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
New product development
1
Personality psychology
1
Persönlichkeitspsychologie
1
Processing style
1
Product brands
1
Product development
1
Product differentiation
1
Produktdifferenzierung
1
Produktentwicklung
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Deng, Qian
1
Dimitriu, Radu
1
Messinger, Paul R.
1
Warlop, Luk
1
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
4
Journal of the Academy of Marketing Science
3
AMS review : official publication of the Academy of Marketing Science
2
Marketing intelligence & planning
2
The journal of brand management : an international journal
2
Australasian marketing journal
1
European journal of marketing : EJM
1
Global journal of business management : GJBM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of sports marketing & sponsorship
1
International marketing review
1
Journal of Indian business research
1
Journal of business economics : JBE
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of customer behaviour
1
Journal of strategic marketing
1
Marketing theory
1
Measuring business excellence : the journal of organizational performance management
1
Qualitative market research : an international journal
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Dimensions of brand-extension fit
Deng, Qian
;
Messinger, Paul R.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 764-787
Persistent link: https://www.econbiz.de/10013399607
Saved in:
2
Is similarity a constraint for service-to-service brand extensions?
Dimitriu, Radu
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1019-1041
Persistent link: https://www.econbiz.de/10013471031
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->