//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Imagetransfer"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand extension
3
Brand management
3
Markenführung
3
Markentransfer
3
Beziehungsmarketing
1
Causality analysis
1
Consumer goods industry
1
Empirical method
1
Empirische Methode
1
Erfolgsfaktor
1
Innovation
1
Kausalanalyse
1
Konsumgüterindustrie
1
Luxury goods
1
Luxusgüter
1
Relationship marketing
1
Success factor
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz im Buch
3
Book section
3
Language
All
German
3
Author
All
Gierl, Heribert
1
Herrmann, Karin
1
Huber, Frank
1
Meyer, Frederik
1
Plantsch, Michael
1
Totzek, Dirk
1
Vollhardt, Kai
1
more ...
less ...
Published in...
All
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
The journal of brand management : an international journal
28
Journal of business research : JBR
24
The journal of product & brand management
21
Psychology & marketing
17
European journal of marketing : EJM
12
Brand management ; Vol. 3
10
Journal of the Academy of Marketing Science
10
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing
7
Journal of retailing and consumer services
7
SpringerLink / Bücher
7
Arbeitspapiere des Instituts für Automobilwirtschaft und Industrielle Produktion
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of marketing research : JMR
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The IUP journal of brand management : IJBRM
6
Marketing letters : a journal of research in marketing
5
Research
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport management and marketing : IJSMM
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
Reihe: Marketing : MAR
4
The journal of consumer marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
Europäische Hochschulschriften / 5
3
Gabler Research
3
Innovatives Markenmanagement
3
International journal of hospitality management
3
International journal of sports marketing & sponsorship
3
International marketing review
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of retailing
3
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Produktdesign für Brand Extensions und Nachfolgeprodukte
Gierl, Heribert
;
Plantsch, Michael
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 207-221)
.
2008
Persistent link: https://www.econbiz.de/10003588573
Saved in:
2
Der Einfluss von Corporate- und Company-Brands auf die Wahrnehmung von Vertical-Extensions
Huber, Frank
;
Vollhardt, Kai
;
Meyer, Frederik
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 223-234)
.
2008
Persistent link: https://www.econbiz.de/10003588582
Saved in:
3
Erfolgsfaktoren des Markentransfers von Luxusmarken
Totzek, Dirk
;
Herrmann, Karin
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 259-273)
.
2008
Persistent link: https://www.econbiz.de/10003588607
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->