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person:"Bravo, Rafael"
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Brand extension
5
Markentransfer
5
Brand management
3
Markenführung
3
Strategic alliance
3
Strategische Allianz
3
Brand image
2
Consumer behaviour
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luxury brand
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Bravo, Rafael
Völckner, Franziska
12
Sattler, Henrik
11
Backhaus, Christof
10
Boisvert, Jean
10
Keller, Kevin Lane
10
Huber, Frank
9
Dreisbach, Jan
8
Schnöring, Marc
8
Woisetschläger, David
7
Phau, Ian
6
Pina, José M.
6
Burmann, Christoph
5
Dens, Nathalie
5
Dwivedi, Abhishek
5
Hem, Leif E.
5
Merrilees, Bill
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Meyer, Frederik
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Milberg, Sandra J.
5
Moorthy, Sridhar
5
Pelsmacker, Patrick de
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Sichtmann, Christina
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Walsh, Patrick
5
Wiedmann, Klaus-Peter
5
Hennig-Thurau, Thorsten
4
Iversen, Nina M.
4
John, Deborah Roedder
4
Monga, Alokparna Basu
4
Park, C. Whan
4
Ringle, Christian M.
4
Aaker, David A.
3
Baumgarth, Carsten
3
Baumüller, Nicole
3
Bei, Lien-ti
3
Bierwirth, Andreas
3
Caravella, Mary
3
Carrillat, François A.
3
Cobbs, Joe
3
Dall'Olmo Riley, Francesca
3
Dawar, Niraj
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International journal of e-business research : an official publication of the Information Resources Management Association
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Marketing intelligence & planning
1
Trends in e-business, e-services, and e-commerce : impact of technology on goods, services, and business transactions
1
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ECONIS (ZBW)
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The role of perceived value in vertical brand extensions of luxury and premium brands
Dall'Olmo Riley, Francesca
;
Pina, José M.
;
Bravo, Rafael
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 881-913
Persistent link: https://www.econbiz.de/10011309047
Saved in:
2
Online brand expansion towards the offline setting : which way to go?
Bravo, Rafael
;
Hem, Leif E.
;
Pina, José M.
- In:
Trends in e-business, e-services, and e-commerce : …
,
(pp. 69-89)
.
2014
Persistent link: https://www.econbiz.de/10010236837
Saved in:
3
Downscale extensions : consumer evaluation and feedback effects
Dall'Olmo Riley, Francesca
;
Pina, José M.
;
Bravo, Rafael
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 196-206
Persistent link: https://www.econbiz.de/10009715051
Saved in:
4
From online to offline through brand extensions and alliances
Bravo, Rafael
;
Hem, Leif E.
;
Pina, José M.
- In:
International journal of e-business research : an …
8
(
2012
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10009505551
Saved in:
5
Expansion strategies for online brands going offline
Bravo, Rafael
;
Iversen, Nina M.
;
Pina, José M.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 195-213
Persistent link: https://www.econbiz.de/10009156905
Saved in:
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