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~subject:"Kundenzufriedenheit"
~type_genre:"Book section"
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Jain, Sanjay
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Global cases on hospitality industry
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Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
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ECONIS (ZBW)
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iBrands: the new face of the consumer
McCathren, Michael
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 177-189)
.
2010
Persistent link: https://www.econbiz.de/10003914075
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Searching for critical success factors : a dimension-specific assessment of service quality and its relationship with customer satisfaction and behavioral intentions in fast-food r...
Jain, Sanjay
- In:
Global cases on hospitality industry
,
(pp. 79-116)
.
2008
Persistent link: https://www.econbiz.de/10003761891
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