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~subject:"Markenartikel"
~person:"Calvert, Gemma"
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Markenartikel
Advertising effects
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Brand management
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Calvert, Gemma
Gierl, Heribert
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International journal of market research : JMRS ; the journal of the Market Research Society
1
The journal of brand management : an international journal
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Evaluating the impact of early- and late-acquired phonemes on the luxury appeal of brand names
Pathak, Abhishek
;
Calvert, Gemma
;
Velasco, Carlos
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 522-545
Persistent link: https://www.econbiz.de/10011771416
Saved in:
2
How the linguistic characteristics of a brand name can affect its luxury appeal
Pathak, Abhishek
;
Calvert, Gemma
;
Lim, Elison A. C.
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
5
,
pp. 567-600
Persistent link: https://www.econbiz.de/10011833805
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