//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenartikel"
~person:"Calvert, Gemma"
~person:"Schnittka, Oliver"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Impact of advertising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Advertising effects
5
Brand
5
Brand management
5
Markenführung
5
Werbewirkung
5
Consumer behaviour
4
Konsumentenverhalten
4
Brand image
3
Markenimage
3
Celebrity endorsement
2
Celebrity-Werbung
2
Luxury goods
2
Luxusgüter
2
Advertising
1
Brand change
1
Brand extension
1
Brand extensions
1
Brand relevance in category
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Decision difficulty
1
Firmenimage
1
Ladengeschäft
1
Linguistics
1
Linguistik
1
Luxurious brand name
1
Markentransfer
1
Phonemic age of acquisition
1
Phonetic symbolism
1
Point-of-sale promotions
1
Preismanagement
1
Pricing strategy
1
Purchase risk
1
Retail outlet
1
Sales promotion
1
Similarity
1
Sound symbolism
1
Sponsoring
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
5
Author
All
Calvert, Gemma
Schnittka, Oliver
Gierl, Heribert
7
Esch, Franz-Rudolf
6
Bauer, Hans H.
5
Erfgen, Carsten
5
King, Stephen
5
Mäder, Ralf
5
Pelsmacker, Patrick de
5
Dens, Nathalie
4
Draganska, Michaela
4
Klapper, Daniel
4
Ko, Eunju
4
Rosengren, Sara
4
Sattler, Henrik
4
Sreejesh, S.
4
Wilbur, Kenneth C.
4
Bernritter, Stefan F.
3
Brasel, S. Adam
3
Du, Rex Yuxing
3
Dwivedi, Yogesh Kumar
3
Ghosh, Tathagata
3
Herrmann, Jean-Luc
3
Hill, Shawndra
3
Ketelaar, Paul E.
3
King, Karen Whitehill
3
Pauwels, Koen
3
Romaniuk, Jenni
3
Srivastava, R. K.
3
Vanhuele, Marc
3
Aitken, Robert
2
Avramova, Yana R.
2
Baumgarth, Carsten
2
Baxter, Stacey M.
2
Brunner, Christian Boris
2
Chan, Fong Yee
2
Chandon, Pierre
2
Chang, Chingching
2
Chang, Hua
2
Chen, Huan
2
more ...
less ...
Published in...
All
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business economics : JBE
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Brand evaluations in sponsorship versus celebrity endorsement
Schnittka, Oliver
;
Hofmann, Julian
;
Johnen, Marius
; …
- In:
International journal of market research
65
(
2023
)
1
,
pp. 126-144
Persistent link: https://www.econbiz.de/10014233831
Saved in:
2
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
3
Evaluating the impact of early- and late-acquired phonemes on the luxury appeal of brand names
Pathak, Abhishek
;
Calvert, Gemma
;
Velasco, Carlos
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 522-545
Persistent link: https://www.econbiz.de/10011771416
Saved in:
4
How the linguistic characteristics of a brand name can affect its luxury appeal
Pathak, Abhishek
;
Calvert, Gemma
;
Lim, Elison A. C.
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
5
,
pp. 567-600
Persistent link: https://www.econbiz.de/10011833805
Saved in:
5
How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Erfgen, Carsten
;
Sattler, Henrik
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
5
,
pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->