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isPartOf:"American journal of agricultural economics"
~subject:"Ethnische Gruppe"
~isPartOf:"Psychology & marketing"
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Advertising effects
132
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Chitty, Bill
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D'Alessandro, Steven
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Kaiser, Harry M.
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Schmit, Todd M.
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American journal of agricultural economics
Psychology & marketing
Australasian marketing journal
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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Journal of advertising research
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Journal of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of current issues and research in advertising : JCIRA
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Asia Pacific journal of marketing and logistics
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Asian Academy of Management journal : AAMJ
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International journal of hospitality management
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Journal of consumer marketing
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Journal of international consumer marketing
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Journal of macromarketing
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Journal of nonprofit & public sector marketing
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Journal of retailing and consumer services
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Journal of sport management : the official journal of the North American Society of Sport Management
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Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
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The journal of consumer marketing
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Real or relevant beauty? : body shape and endorser effects on brand attitude and body image
D'Alessandro, Steven
;
Chitty, Bill
- In:
Psychology & marketing
28
(
2011
)
8
,
pp. 843-878
Persistent link: https://www.econbiz.de/10009267749
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2
Decomposing the variation in generic advertising response over time
Schmit, Todd M.
;
Kaiser, Harry M.
- In:
American journal of agricultural economics
86
(
2004
)
1
,
pp. 139-153
Persistent link: https://www.econbiz.de/10001934789
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