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isPartOf:"Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Impact of advertising"
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Konsumentenverhalten
Advertising effects
10
Werbewirkung
10
Theorie
8
Theory
8
Deutschland
7
Germany
7
Consumer behaviour
5
Werbung
4
Advertising
3
Estimation
3
Kommunikation
3
Schätzung
3
Expert system
2
Expertensystem
2
Integriertes Management
2
Marketing management
2
Marketingmanagement
2
Promotional materials
2
Psychology of advertising
2
Sponsoring
2
Sponsorship
2
Sport
2
Sports
2
Sportsponsoring
2
Werbemittel
2
Werbepsychologie
2
Wirkungsanalyse
2
Bildaufbau
1
Bildverarbeitung
1
CAAS
1
Communication
1
Comparative advertising
1
Conjoint Measurement
1
Emotion
1
Industriedesign
1
International
1
International marketing
1
Internationales Marketing
1
Kommunikationsstrategie
1
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German
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Author
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Esch, Franz-Rudolf
2
Föll, Kerstin
1
Kohler, Thomas C.
1
Kramer, Dominik
1
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Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
Journal of business research : JBR
134
Journal of marketing communications
129
International journal of advertising : the review of marketing communications
126
International journal of advertising : the quarterly review of marketing communications
89
Journal of retailing and consumer services
67
Journal of promotion management : innovations in planning and applied research
66
Journal of promotion management : JPM
60
Psychology & marketing
56
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising research
51
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
Journal of current issues and research in advertising : JCIRA
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
The journal of consumer marketing
27
Health marketing quarterly
26
The journal of brand management : an international journal
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
International journal of hospitality management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Marketing : ZFP ; journal of research and management
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
European journal of marketing
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Young consumers : insight and ideas for responsible marketers
18
Journal of consumer marketing
16
Cogent business & management
15
International journal of consumer studies
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
International journal of sports marketing & sponsorship
14
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ECONIS (ZBW)
5
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Consumer Insight : emotionspsychologie Fundierung und praktische Anleitung zur Kommunikationsentwicklung
Föll, Kerstin
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003408673
Saved in:
2
Wirkung integrierter Kommunikation : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Esch, Franz-Rudolf
-
2006
-
4., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003263441
Saved in:
3
Wirkungen des Produktdesigns : Analyse und Messung am Beispiel Automobildesign
Kohler, Thomas C.
-
2003
-
1. Aufl
Persistent link: https://www.econbiz.de/10001788016
Saved in:
4
Wirkung integrierter Kommunikation : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Esch, Franz-Rudolf
-
2001
-
3., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10001582144
Saved in:
5
Fine-Tuning von Werbebildern : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Kramer, Dominik
-
1998
Persistent link: https://www.econbiz.de/10000672606
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