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person:"Kaiser, Harry M."
~person:"Pauwels, Koen"
~subject:"Markenartikel"
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Markenartikel
Advertising effects
42
Werbewirkung
42
Advertising
20
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18
Consumer behaviour
16
Konsumentenverhalten
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Kaiser, Harry M.
Pauwels, Koen
Gierl, Heribert
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Esch, Franz-Rudolf
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5
Erfgen, Carsten
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King, Stephen
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
MSI reports : working paper series
1
Review of agricultural economics : RAE
1
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ECONIS (ZBW)
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Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
2
Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
Pauwels, Koen
;
Aksehirli, Zeynep
;
Lackman, Andrew
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10011597014
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3
Do mindset metrics explain brand sales?
Srinivasan, Shuba
;
Vanhuele, Marc
;
Pauwels, Koen
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 47-67
Persistent link: https://www.econbiz.de/10003814434
Saved in:
4
The effectiveness of generic versus brand advertising : the case of US dairy promotion
Kaiser, Harry M.
- In:
Review of agricultural economics : RAE
20
(
1998
)
1
,
pp. 69-79
Persistent link: https://www.econbiz.de/10001246260
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