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Journal of marketing management : MM
Working Papers / eSocialSciences
117
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The rise of Indian MNCs : insights and experiences
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Indian women as entrepreneurs : an exploration of self identity
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Are we fooling ourselves when we talk about ethnic homogeneity? : the case of religion and ethnic subdivisions amongst Indians living in Britain
Lindridge, Andrew
- In:
Journal of marketing management : MM
26
(
2010
)
5/6
,
pp. 441-472
Persistent link: https://www.econbiz.de/10003995626
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Consuming Bollywood : young Sikhs social comparisons with heroes and heroines in Indian films
Takhar-Lail, Amandeep
;
Maclaran, Pauline
;
Parsons, Elizabeth
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1057-1073
Persistent link: https://www.econbiz.de/10008757655
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