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~person:"Lindridge, Andrew"
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Lindridge, Andrew
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Cross-cultural and critical perspectives on brands
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Journal of marketing management : MM
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Are we fooling ourselves when we talk about ethnic homogeneity? : the case of religion and ethnic subdivisions amongst Indians living in Britain
Lindridge, Andrew
- In:
Journal of marketing management : MM
26
(
2010
)
5/6
,
pp. 441-472
Persistent link: https://www.econbiz.de/10003995626
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2
Is "culture" a justifiable variable for market segmentation? : a cross-cultural example
Lindridge, Andrew
;
Dibb, Sally
-
2009
Persistent link: https://www.econbiz.de/10003785620
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