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person:"Rangaswamy, Arvind"
~subject:"Relationship marketing"
~person:"Herrmann, Andreas"
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Relationship marketing
Mass Customization
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Rangaswamy, Arvind
Herrmann, Andreas
Piller, Frank T.
15
Aichner, Thomas
3
Bellis, Emanuel de
3
Blecker, Thorsten
3
Franke, Nikolaus
3
Reichwald, Ralf
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Salvador, Fabrizio
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Lindgens, Evalotte
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Rautenstrauch, Claus
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Sali, Mustapha
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Schoder, Detlef
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Song, Xin
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Wang, Zhiqiang
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Zhang, Min
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Ahmed, Zafar U.
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Al, Arzu
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Marketing letters : a journal of research in marketing
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Report / Marketing Science Institute
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ECONIS (ZBW)
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Personalizing the customization experience : a matching theory of mass customization interfaces and cultural information processing
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 1050-1065
Persistent link: https://www.econbiz.de/10012177831
Saved in:
2
Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 309-320
Persistent link: https://www.econbiz.de/10011312173
Saved in:
3
Customerization : the next revolution in mass customization
Wind, Jerry
;
Rangaswamy, Arvind
-
2000
Persistent link: https://www.econbiz.de/10001517149
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