Lu, Long-Chuan; Chang, Hsiu-Hua; Chang, Alan - In: Journal of Business Ethics 127 (2015) 1, pp. 205-219
The primary purpose of this study is to link the effects of consumer personality traits (antecedents) on green buying intention (consequences) via the mediating variable of consumer ethical beliefs so as to extend the context of green buying intentions with consumer ethics literatures. Based on...