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~isPartOf:"Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis"
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Business-to-Business-Marketing
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Beschaffung
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Contracting
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Electronic Commerce
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Investitionsgut
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Kundenorientierung
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Unternehmensbezogene Dienstleistung
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German
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Hartmann, Felix
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Weddeling, Matthias
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Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis
Industrial marketing management : the international journal for industrial and high-tech firms
595
The journal of business & industrial marketing
246
Journal of business-to-business marketing
137
Journal of business research : JBR
96
SpringerLink / Bücher
88
Handbook of business-to-business marketing
35
Springer eBook Collection
34
Journal of marketing
32
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
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USB Cologne (EcoSocSci)
2
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Performance contracting für hybride Produkte : eine konzeptionelle und empirische Analyse des investiven Nachfragerverhaltens
Weddeling, Matthias
-
2010
Persistent link: https://www.econbiz.de/10004952864
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Einsatzpotenziale des electronic procurement im Beschaffungsmanagement industrieller Großunternehmen
Hartmann, Felix
-
2007
Persistent link: https://www.econbiz.de/10009590491
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