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~person:"Naudé, Peter"
~person:"Sena, Vania"
~subject:"Big Data"
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Sena, Vania
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Industrial marketing management : the international journal for industrial and high-tech firms
2
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ECONIS (ZBW)
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B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.
;
Thornton, Sabrina C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
Saved in:
2
Spillover effects of investment in big data analytics in B2B relationships : what is the role of human capital?
Sena, Vania
;
Ozdemir, Sena
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 77-89
Persistent link: https://www.econbiz.de/10012212209
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