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subject:"USA"
~isPartOf:"Journal of marketing theory and practice"
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B-to-B-Marketing
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Business-to-business marketing
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Brand management
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Consumer goods industry
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Customer retention
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Konsumgüterindustrie
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Consumer behaviour
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Lieferantenmanagement
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Baker, Thomas L.
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Journal of marketing theory and practice
Industrial marketing management : the international journal for industrial and high-tech firms
27
Journal of business-to-business marketing
14
The journal of business & industrial marketing
11
Harvard business review : HBR
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Field guide to case study research in business-to-business marketing and purchasing
3
The journal of personal selling & sales management : JPSSM
3
Harvard-Business-Manager : das Wissen der Besten
2
Journal of customer behaviour
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Journal of marketing
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Journal of marketing theory and practice : JMTP
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AMS review : official publication of the Academy of Marketing Science
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Academy of Management journal : AMJ
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Akron business and economic review
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American journal of business : applying research to practice ; AJB
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Beiträge zum Europäischen Wirtschaftsrecht
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Birkbeck working papers in economics and finance : BWPEF
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Business horizons
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Business-to-business marketing management : strategies, cases and solutions
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Collaboration and competition in business ecosystems
1
Customer Relationship Management : the ultimate guide to efficient use of CRM
1
Die Betriebswirtschaft : DBW
1
Enterprise & society : the international journal of business history
1
European journal of marketing : EJM
1
Global business and organizational excellence : a review of research & best practices
1
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
1
Information systems management
1
Information systems research : ISR
1
International journal of integrated supply management : IJISM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of services technology and management
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International small business journal : researching entrepreneurship
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business economics : JBE
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Journal of business market management : JBM
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Journal of business research : JBR
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Journal of marketing management : MM
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Journal of operations management
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Journal of organizational change management
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The importance of product/service quality for frontline marketing employee outcomes : the moderating effect of leader-member exchange (LMX)
Hall, Kristina K. Lindsey
;
Baker, Thomas L.
;
Andrews, …
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10011450444
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2
Taking the good with the bad : customer type as a segmentation criterion and differential influencer of sales performance
Shannahan, Rachelle J.
;
Shannahan, Kirby L. J.
;
Bush, …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 283-305
Persistent link: https://www.econbiz.de/10011532824
Saved in:
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