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~person:"Ahlert, Dieter"
~type_genre:"Book section"
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Marketing von Solutions : innovative Ansätze und Best Practices
1
Proceedings / First International Symposium on Services Science (ISSS'09) : March 23 - 25, 2009, Leipzig, Germany ; [part of the multiconference SABRE]
1
Sortimentsstrategien in Industrie und Handel
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ECONIS (ZBW)
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Solution Selling im B2C-Bereich : ein konzeptioneller Ansatz zur Typologisierung von Solutions
Ahlert, Dieter
;
Kawohl, Julian
;
Kes, Isabelle
; …
- In:
Marketing von Solutions : innovative Ansätze und Best …
,
(pp. 31-60)
.
2010
Persistent link: https://www.econbiz.de/10008732092
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2
Solution Selling als Differenzierungsmöglichkeit im Handel : eine Fallstudie am Beispiel der toom-Baumärkte
Ahlert, Dieter
;
Kawohl, Julian
;
Peperhowe, Jennifer
- In:
Sortimentsstrategien in Industrie und Handel
,
(pp. 261-274)
.
2009
Persistent link: https://www.econbiz.de/10009406570
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3
Towards a measurement of solution orientation : construct and research directions
Kawohl, Julina
;
Evanschitzky, Heiner
;
Woitsetschläger, …
- In:
Proceedings / First International Symposium on Services …
,
(pp. 103-114)
.
2009
Persistent link: https://www.econbiz.de/10003862593
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