Gebauer, Heiko; Krempl, Regine; Fleisch, Elgar - In: European Journal of Innovation Management 11 (2008) 2, pp. 219-240
Purpose – The primary objective of this paper is to explore antecedents for developing different types of services. A second objective is to address the neglected role of service development in manufacturing firms. Design/methodology/approach – A qualitative research approach is used. While...