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~person:"Freiling, Jörg"
~subject:"B-to-B-Marketing"
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Freiling, Jörg
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Das Contracting als innovatives Instrument des Marketing industrieller Services und seine Implikationen bezüglich der Interaktionsgestaltung zwischen Anbieter- und Nachfragerseite
Freiling, Jörg
- In:
Interaktionen im Dienstleistungsbereich
,
(pp. 457-477)
.
2001
Persistent link: https://www.econbiz.de/10001555449
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