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person:"Gebauer, Heiko"
~subject:"Western Europe"
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Search: subject_exact:"Industriedienstleistungen"
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Bundling strategy
35
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Gebauer, Heiko
Bleyen, Valérie-Anne
1
Kowalkowski, Christian
1
Lightfoot, Howard
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Paiola, Marco
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of service management
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Characterizing service networks for moving from products to solutions
Gebauer, Heiko
;
Paiola, Marco
;
Saccani, Nicola
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 31-46
Persistent link: https://www.econbiz.de/10009734101
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2
Customer-focused and service-focused orientation in organizational structures
Gebauer, Heiko
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
27
(
2012
)
7
,
pp. 527-537
Persistent link: https://www.econbiz.de/10009672503
Saved in:
3
Exploring the alignment between service strategy and service innovation
Lightfoot, Howard
;
Gebauer, Heiko
- In:
Journal of service management
22
(
2011
)
5
,
pp. 664-683
Persistent link: https://www.econbiz.de/10009406382
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