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~isPartOf:"Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien"
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B-to-B-Marketing
5
Business-to-business marketing
5
Investitionsgütermarketing
3
Theorie
2
Theory
2
Automated manufacturing
1
Automatisierte Produktion
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Befragung
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Bewertung
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Enterprise
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Europa
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Backhaus, Klaus
6
Arnould, Eric J.
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Auer, Philipp
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Kern, Egbert
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Neun, Harald
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Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
Industrial marketing management : the international journal for industrial and high-tech firms
610
The journal of business & industrial marketing
235
Journal of business-to-business marketing
126
Journal of business research : JBR
100
SpringerLink / Bücher
76
Handbook of business-to-business marketing
35
Journal of marketing
33
Springer eBook Collection
30
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
23
Journal of the Academy of Marketing Science
22
Europäische Hochschulschriften / 5
21
Gabler Edition Wissenschaft
21
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Marketing intelligence & planning
16
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
16
Springer eBook Collection / Business and Economics
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
European journal of marketing : EJM
14
VDI-Berichte
14
Journal of customer behaviour
13
Journal of personal selling & sales management : JPSSM
13
Business-to-Business-Marketing
12
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
essentials
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
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ECONIS (ZBW)
5
USB Cologne (EcoSocSci)
2
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Response Styles in internationalen B2B-Befragungen : eine empirische Analyse
Backhaus, Klaus
;
Auer, Philipp
;
Neun, Harald
-
2010
Persistent link: https://www.econbiz.de/10003970352
Saved in:
2
Was heisst Investitionsgütermarketing?
Backhaus, Klaus
-
1992
Persistent link: https://www.econbiz.de/10004001173
Saved in:
3
Was heißt Investitionsgütermarketing?
Backhaus, Klaus
-
1992
Persistent link: https://www.econbiz.de/10013438285
Saved in:
4
Investitionsgütermarketing : ein konzeptionelles state of the art
Backhaus, Klaus
-
1991
Persistent link: https://www.econbiz.de/10013438268
Saved in:
5
Technologieintegration und Marketing
Backhaus, Klaus
;
Arnould, Eric J.
-
1990
Persistent link: https://www.econbiz.de/10000797246
Saved in:
6
Major systems marketing in Europe
Backhaus, Klaus
-
1987
Persistent link: https://www.econbiz.de/10000816200
Saved in:
7
Der Interaktionsansatz im Investitionsgüter-Marketing
Kern, Egbert
-
1987
Persistent link: https://www.econbiz.de/10004556176
Saved in:
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