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subject:"KMU"
~person:"Banerjee, Probir"
~person:"Casidy, Riza"
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KMU
B-to-B-Marketing
9
Business-to-business marketing
9
Lieferantenmanagement
9
Supplier relationship management
9
Beziehungsmarketing
5
Relationship marketing
5
Confidence
4
Consumer behaviour
4
Konsumentenverhalten
4
Relationship quality
4
Vertrauen
4
Business services
3
Commitment
3
Professional service firms
3
SME
3
Trust
3
Unternehmensdienstleistung
3
B2B
2
Brand image
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Brand management
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Dienstleistungssektor
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E-commerce
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Electronic Commerce
2
Freie Berufe
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Markenführung
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Markenimage
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Professional services
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WTP
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B2B branding
1
B2B buyer behavior
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B2B customer identification
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B2B e-market
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Beschaffung
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Banerjee, Probir
Casidy, Riza
Agostini, Lara
2
Anees-ur-Rehman, Muhammad
2
Bocconcelli, Roberta
2
Cambra-Fierro, Jesús
2
Chong, Woon Kian
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Grave, Klaus-Peter
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Kelliher, Felicity
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Kraus, Sascha
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Nuutinen, Maaria
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Nyadzayo, Munyaradzi W.
2
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2
Törnroos, Jan-Åke
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Wang, Shan
2
Zeiler, Bettina
2
Abeysekera, Ruwan
1
Abfalter, Dagmar
1
Adjei, Mavis T.
1
Aeron, Prageet
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Ahonen, Toni
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Akhter, Syed H.
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Argoneto, Pierluigi
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Barten, Gabriele
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Baumgarth, Carsten
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Beier, Michael
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business-to-business marketing
1
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ECONIS (ZBW)
3
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Drivers and outcomes of relationship quality with professional service firms : an SME owner-manager perspective
Casidy, Riza
;
Nyadzayo, Munyaradzi
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 27-42
Persistent link: https://www.econbiz.de/10012026090
Saved in:
2
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
3
The process of trust formation in e-business : insights from case studies of two small firms
Banerjee, Probir
;
Ma, Louis
- In:
Journal of business-to-business marketing
21
(
2014
)
3
,
pp. 171-186
Persistent link: https://www.econbiz.de/10010465721
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