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subject:"KMU"
~person:"Grave, Klaus-Peter"
~person:"Anees-ur-Rehman, Muhammad"
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KMU
B-to-B-Marketing
4
Business-to-business marketing
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SME
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B2B branding
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Brand image
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Grave, Klaus-Peter
Anees-ur-Rehman, Muhammad
Agostini, Lara
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Cambra-Fierro, Jesús
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Casidy, Riza
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ECONIS (ZBW)
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Digitales Mittelstandsmarketing : LEADS erfolgreich generieren durch B2B-Marketing
Grave, Klaus-Peter
-
2022
-
1. Auflage
Persistent link: https://www.econbiz.de/10012697586
Saved in:
2
Digitales Mittelstandsmarketing : LEADS erfolgreich generieren durch B2B Marketing
Grave, Klaus-Peter
-
2022
-
1. Auflage
Persistent link: https://www.econbiz.de/10013533923
Saved in:
3
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
4
The strategic hybrid orientation and brand performance of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Saraniemi, Saila
;
Ulkuniemi, …
- In:
Journal of small business and enterprise development
24
(
2017
)
3
,
pp. 585-606
Persistent link: https://www.econbiz.de/10011777180
Saved in:
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