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subject:"KMU"
~person:"Grave, Klaus-Peter"
~person:"Nyadzayo, Munyaradzi W."
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KMU
B-to-B-Marketing
8
Business-to-business marketing
8
Lieferantenmanagement
6
Supplier relationship management
6
Beziehungsmarketing
4
Consumer behaviour
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Konsumentenverhalten
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Grave, Klaus-Peter
Nyadzayo, Munyaradzi W.
Agostini, Lara
2
Anees-ur-Rehman, Muhammad
2
Bocconcelli, Roberta
2
Cambra-Fierro, Jesús
2
Casidy, Riza
2
Chong, Woon Kian
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Kelliher, Felicity
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Nuutinen, Maaria
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Tsuruta, Daisuke
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Wang, Shan
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Zeiler, Bettina
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Abeysekera, Ruwan
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Abfalter, Dagmar
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Adjei, Mavis T.
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Aeron, Prageet
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Haufe-Lexware GmbH & Co. KG
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Industrial marketing management : the international journal for industrial and high-tech firms
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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Digitales Mittelstandsmarketing : LEADS erfolgreich generieren durch B2B-Marketing
Grave, Klaus-Peter
-
2022
-
1. Auflage
Persistent link: https://www.econbiz.de/10012697586
Saved in:
2
Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective
Fready, Samby
;
Vel, Prakash
;
Nyadzayo, Munyaradzi W.
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2075-2094
Persistent link: https://www.econbiz.de/10013455382
Saved in:
3
Digitales Mittelstandsmarketing : LEADS erfolgreich generieren durch B2B Marketing
Grave, Klaus-Peter
-
2022
-
1. Auflage
Persistent link: https://www.econbiz.de/10013533923
Saved in:
4
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
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