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~isPartOf:"Handbook of research on transmedia storytelling, audience engagement, and business strategies"
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Influencer
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Symbolic Consumption
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Gordillo-Rodgriguez, Maria-Teresa
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Sanz-Marcos, Paloma
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Handbook of research on transmedia storytelling, audience engagement, and business strategies
Journal of advertising
12
Using influencer marketing as a digital business strategy
11
Innovatives Markenmanagement
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Springer eBook Collection
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Journal of business research : JBR
6
Journal of advertising research
5
Research perspectives on social media influencers and brand communication
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International journal of advertising : the review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Research
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The SAGE handbook of social media marketing
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Ilmenau Economics Discussion Papers
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Journal of global fashion marketing : JGfM
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Journal of retailing and consumer services
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Markstones-Arbeitspapiere
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Quick Guide
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SpringerLink / Bücher
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Beiträge zum transnationalen Wirtschaftsrecht
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Contemporary trends in innovative marketing strategies
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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Electronic commerce research
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Events und Messen im digitalen Zeitalter : aktueller Stand und Perspektiven
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IW-Report
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing intelligence & planning
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Omnichannel approach to co-creating customer experiences through metaverse platforms
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Premier reference source
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Psychology & marketing
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Redmarka : revista de marketing aplicado
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Schriftenreihe "Arbeitspapiere für Marketing und Management" : Arbeitspapier
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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The journal of media economics
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The journal of services marketing
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The role of brands in an era of over-information
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
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Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
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Academy of Management journal : AMJ
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Symbolic consumption in the online world : the construction of social identity and fashion influencers
Gordillo-Rodgriguez, Maria-Teresa
;
Sanz-Marcos, Paloma
- In:
Handbook of research on transmedia storytelling, …
,
(pp. 130-146)
.
2020
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