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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of advertising
12
Using influencer marketing as a digital business strategy
11
Innovatives Markenmanagement
10
Springer eBook Collection
10
Journal of business research : JBR
6
Journal of advertising research
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Research perspectives on social media influencers and brand communication
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International journal of advertising : the review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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The SAGE handbook of social media marketing
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Ilmenau Economics Discussion Papers
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Journal of global fashion marketing : JGfM
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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Events und Messen im digitalen Zeitalter : aktueller Stand und Perspektiven
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IW-Report
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Omnichannel approach to co-creating customer experiences through metaverse platforms
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Psychology & marketing
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Redmarka : revista de marketing aplicado
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Schriftenreihe "Arbeitspapiere für Marketing und Management" : Arbeitspapier
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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The journal of media economics
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The journal of services marketing
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The role of brands in an era of over-information
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
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Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
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Influencer marketing : a scoping review and a look ahead
Fowler, Kendra
;
Thomas, Veronica L.
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 933-964
Persistent link: https://www.econbiz.de/10014427131
Saved in:
2
Influencers and the attention economy : the meaning and management of attention on Instagram
Kubler, Kyle
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 965-981
Persistent link: https://www.econbiz.de/10014427132
Saved in:
3
"With a little help from my friends" : exploring mutual engagement and authenticity within foodie influencers' communities of practice
Miguel, Cristina
;
Clare, Carl
;
Ashworth, Catherine J.
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1561-1586
Persistent link: https://www.econbiz.de/10013466549
Saved in:
4
Influencer marketing : brand control, commercial orientation and post credibility
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
17/18
,
pp. 1805-1831
Persistent link: https://www.econbiz.de/10012424277
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